You’ve started the process of getting your blog set up and you have WordPress installed but now you don’t know what to do with you theme.  This Copyblogger post is a great way to evaluate what you need to do when you select a theme for your site?  Good piece and it really forces you [...]

Alright, one of my biggest successes with my tax practice has been utilizing social media to get leads and eventually clients.  Here’s a quick run down on what I’ve been doing. My blog – This is where it all starts.  I hear a lot of people begging off having their own blog and simply using [...]

Social media is here to stay.  Since I started this blog two years ago and whether I documented it or not, my biggest success has been using Facebook as a marketing tool.  I’ve seen a wide range of strategies that businesses use on Facebook from the pushy to the near non-existent (they’re there because people [...]

At this point in time, most people should have heard of Twitter and the opinions vary.  While some people love it and embrace it’s simplicity other people think it’s pointless.  If you’ve never heard of Twitter stop what you’re doing and pick up Twitter Power 2.0: How to Dominate Your Market One Tweet at a [...]

I was referred to this website by a top flight real estate investor and while this special report by Glare Marketing refers to real estate agents, the lessons taught about social media can applied to just about any business.  If you’ve been using social media already, I think the structure they present is really what [...]

Alright, I’ve got a lot to write about here on the site after the hiatus but I wanted to start with a book review because I read a good one. Social Media 101: Tactics and Tips to Develop Your Business Online is by social media expert and PodCamp cofounder Chris Brogan.  I have to be [...]

After whining a little bit last week, I made some nice progress on a couple of potential clients this past week.  I locked one up that I’d consider mid-range (small corporation, monthly payroll and some estimates).  I also got my first ever lead just by using Facebook.  I struck up a conversation with someone I [...]

One of the best way to get leads is through referrals.  Sounds easy enough but in order to get referrals, you have to build your network.  One of the best quotes I’ve heard in a while is “Your net worth is your network.”  You can do all of the advertising you want, but ultimately you’re [...]

Facebook and Twitter are both big right now and it appears they’re only going to get bigger.  With their growth, the overall reach of social media could cause a shift in how businesses market their products and services over the internet.  The reach for the top spot on Google may soon be replaced by having [...]