You’ve started the process of getting your blog set up and you have WordPress installed but now you don’t know what to do with you theme.  This Copyblogger post is a great way to evaluate what you need to do when you select a theme for your site?  Good piece and it really forces you [...]

Alright, one of my biggest successes with my tax practice has been utilizing social media to get leads and eventually clients.  Here’s a quick run down on what I’ve been doing. My blog – This is where it all starts.  I hear a lot of people begging off having their own blog and simply using [...]

One of my favorite podcasts and websites is Duct Tape Marketing.  In a recent blog post, John Jantsch talks about how to give your local search SEO a nice pop by using video.  Local search is one of the big things these days so don’t ignore it.  Great stuff as always from John and I [...]

Alright, it’s been a while as is usually the case.  The good news is, I had a great tax season.  Business was great and I’m anxious to talk about some of what worked and also what didn’t.  If you have a specific topic you wanted to discuss, feel free to leave it in the comments.

About a month ago I talked about Chris Brogan and his Google+ book.  Well, I’ve taken it to heart and I picked up the book and am now going through it in front of a computer while reading the book.  The goal is to have my Google+ up and running here shortly.  Has anyone had [...]

One of my latest reads was Salim’s Omar’s The Ultimate CPA Practice in the New Economy: 10 Secrets to Attract More Clients, Boost Profits and Live Your Ideal Lifestyle. In the book, Mr. Omar, a CPA himself, goes on to give his ten secrets to improve your practice. The first three chapters deal with some [...]

A lot of us WordPress for our websites these days. I’ve used WordPress as a CMS for all of my sets and while it has its limitations, it’s perfect for someone who’s not really tech savvy like me.  If you’ve recently started a WordPress site, here’s a great column by Copyblogger on wordpress tips for [...]

This is a great column if you have a website/blog.  If you’re looking to target specific key words with your search engine optimization program, then you definitely want to check out this column.  Not only is is a great read on using an SEO planning template but they example they use is an accounting practice.  [...]

I’m a Quickbooks ProAdvisor.  I haven’t passed my certification test year for 2012 but I’m certified for 2009, 2010 and 2011.  As part of the ProAdvisor package, you get a company profile that’s searchable by users of Quickbooks and non-Quickbooks users alike.  I’ve been a member for almost two years now and there are plenty [...]

A couple of weeks ago, I talked about my successes with Facebook.  Now it’s time to tackle the new big boy in town and that’s Google+.  I have a profile, but haven’t messed with it too much.  A few of the marketing podcasts I’ve listened to are touting it and while I’m not really optimistic [...]

Last time, I talked about one of my marketing successes and that’s using Facebook to drum up some business.  Today I’m going to talk about one of my failures.  Craigslist looks like a great place to look for work and it’s also a great place to sell you stuff but I’ve had almost no success [...]

Do you write your own copy?  If you read that sentence and said, “Huh?” then it’s good to know that “copy” is just the industry word for writing your own marketing.  If you do it all, you’re writing your own copy and this is can be a very specialized craft.  There are plenty of resources [...]

Want a great source of quality marketing information.  I highly recommend Duct Tape Marketing. There’s a ton of useful information both in the blog and the podcast which is one of the ones I listen to.  I’d also recommend you sign up for his newsletter.  I’ve gotten two quality (and free) ebooks the past couple [...]

Social media is here to stay.  Since I started this blog two years ago and whether I documented it or not, my biggest success has been using Facebook as a marketing tool.  I’ve seen a wide range of strategies that businesses use on Facebook from the pushy to the near non-existent (they’re there because people [...]

Already, it’s funny because I haven’t updated this site in almost a year when I resolved to get this going around this time last year.  So much for that but it’s time for a fresh start.  One good piece of news is, most of the content on this site is old so I can rehash [...]

There are email newsletters and then there are “email newsletters.”  You know, the ones that you don’t just delete before you even open them up.  One of my favorite weekly reads is The Copywriter’s Roundtable by John Forde.  Each week, you get a chunk of both business building tips, thoughts on marketing trends and good [...]

At this point in time, most people should have heard of Twitter and the opinions vary.  While some people love it and embrace it’s simplicity other people think it’s pointless.  If you’ve never heard of Twitter stop what you’re doing and pick up Twitter Power 2.0: How to Dominate Your Market One Tweet at a [...]

Copyblogger is one of go to websites and while I’ve had a chance to read a lot of these columns, it’s nice of them to group their best pieces of the year all in one spot.  There’s everything in there from Adsense advice to signs that your content sucks to how to find blog topics.  [...]

I was going to devote a whole piece to social media but I figured I might as well roll with what I’ve had the most luck with.  Facebook has been my primary social media outlet.  I’m just now dabbling in Twitter and I still need to launch my Linkedin campaign but I’ve actually gotten some [...]

My grand plans have been pushed back.  First I got sick, then my website was hacked and now we’re in the middle of the month so I’m going to make January my marketing month. Stay tuned for what’s in store.

My marketing spotlights series is going to cover some of the blogs and websites I visit on a regular basis.  One of my must reads every day is Seth Godin’s blog.  While there’s plenty of great tips and insights by Godin every day, what I like best about his work is he’s more of a [...]

Almost two years ago, I picked up an iPod Touch (I’ve purchased an iPhone since) and since then, I’ve found some really good marketing podcasts.  Here’s the list with a link to their website.  If you have a podcast favorite that’s not on here, leave it as a comment. Marketing Over Coffee Duct Tape Marketing [...]

My latest read was Social Media for Business: 101 Ways to Grow Your Business Without Wasting Your Time by Susan Sweeney and Randall Craig.  I’ve really been on a social media kick and I’ve had some success using Facebook to pick up clients.  The problem is, my strategy has been a little….scattered.  I have a [...]

I started this blog almost a year ago and after a decent start, things slowed down considerably right around April 15th and I never really recovered from a tough busy season.  This is partly because my marketing plan has been in a state of disarray since then and it’s also partly due to time being [...]

There’s little doubt that the blog has become a household item for those wanting to market their business on the internet.  Of course there are good ways to go about marketing yourself through a blog and there’s also not so great ways.  Chris Brogan tackles this in his latest post on how to grow traffic [...]

There’s no doubt that Facebook is here and at least for the next few years, it’s here to stay.  Garnering a presence on Facebook can be important for a few different reasons.  I’ve used it to keep my name out there on a fan page and I’ve also used it to pick up a couple [...]

I have a lot to talk about but not a lot of time.  I became a Quickbooks Pro Advisor so I’m taking advantage of some their marketing tools.  I haven’t gotten too deep into everything yet and it hasn’t resulted in any clients, but I’m interested to see what happens moving forward.  I’ll write more [...]

A good landing page can be critical to your marketing and sales effort and putting one together, especially a good one, isn’t easy.  That’s why there’s such a vibrant commercial writing industry out there.  If you want to know the in’s and out’s of a landing page, Copyblogger has an outstanding series on making over [...]

This is a great column by Seth Godin on the differences between mass marketing and direct marketing as well as why direct marketing is the best place to start.

This is a great blog post over at Glare Marketing on how to turn your Facebook friends list into an email list.  The post talks about real estate agents and that’s Glare Marketing’s niche but I’ve found a ton of great tips for any business on their blog including this one on what social media [...]